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With protection as the main purpose, Tata AIA Life Insurance has launched its Rakshakaran Hero initiative along with Republic Media Network, wherein Tata AIA will plant a tree for every term policy bought. This co-opts policyholders for a collective aim of protecting future generations.

Through Republic Media Network, which has a cumulative reach of over 90 million+ weekly viewers and dissemination over 10+ HD OTT platforms, this initiative will engage Indians across the nation on the importance of being a ‘Rakshakaran Hero’ and encourage them to become a part of the movement.

Rishi Srivastava, MD and CEO Tata AIA Life Insurance, said, “Being a part of the Tata group, our work is guided by the purpose of serving society through greater protection. Financially securing families while protecting the environment blends our purpose with a larger societal goal. We celebrate the heroism of our policyholders in taking the firm step of protecting their families by planting a tree on behalf of each of them and extending this protection to the environment. I am encouraged and delighted by the response from the policyholders and this has charged our organisation to spread protection further.”

Vikas Khanchandani

Vikas Khanchandani, CEO, Republic Media Network’s Group, added, “Republic is committed to partners on building projects with a strong purpose that drive positive change and impact. Climate sustainability is a pressing concern and initiatives like Rakshakaran Hero are important for addressing the concern at an institutional level. We are delighted to partner with Tata AIA Life Insurance on this noble initiative and will extend our full reach and capabilities to popularise Rakshakaran Hero.”

This initiative impacts future generations the most. Engaging with them about the importance of starting today to protect their tomorrow ensures the initiative reverberates with the ultimate beneficiaries and leaves a lasting impact across the nation.

The video created by Republic for the campaign: