Tata Tea Gold has partnered with Bollywood platform IIFA 2019 to launch #DilKiSuno stories as part of the brand’s ‘Dil ki Suno’ campaign. Crafted and executed by Wavemaker, the media, content and technology agency of GroupM, the campaign will showcase inspiring stories by many celebrities at IIFA 2019, encouraging consumers to share their inspiring stories and experiences.
Tata Tea Gold #DilKiSuno campaign, in its first phase, invited consumers to buy a pack of Tata Tea Gold and win a chance to attend the exciting IIFA 2019 awards event in person. Some lucky consumers have won the opportunity to witness the glitz and glamour and watch their favourite stars up, close and personal.
#DilKiSuno campaign of Tata Tea Gold aims to bring alive the inspiring stories of consumers who have listened to their hearts and made their own path.
Puneet Das, Vice- President, Marketing (India), Tata Global Beverages Ltd., said, “Tata Global Beverages’ iconic brand, Tata Tea Gold, has stood for the ‘Gold standard’ in tea drinking experience with its rich taste and an irresistible aroma. The brand proposition talks about ‘Dil ko na kahoge toh pachtaoge’, encouraging consumers to listen to their heart and have no regrets. We continue to build on that proposition with an exciting partnership with IIFA 2019 by sharing inspiring #DilkiSuno stories of your favourite celebrities… and inviting consumers to share theirs.”
Kishan Kumar M S, Vice-President, Wavemaker India, said, “Tata Tea has always brought difference to the lives of millions of consumers through their purpose-driven marketing. For the latest Tata Tea Gold ‘Dil Ki Suno’ campaign, our objective is to inspire our consumers to follow their dreams by listening to their heart.
“To bring this alive, Wavemaker partnered with IIFA to bring out inspirational stories from self-made stars who listened to their hearts. Using the trinity of media, content and technology, we will leverage these Bollywood stories to trigger, create, curate and amplify real-life #DilKiSuno examples, which will then create a domino effect.”
These celebrity stories will be showcased during IIFA telecast scheduled on October 20, 2019 on the Viacom Network.
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