Team Pumpkin launches content and influencer marketing specialisation agency - HypeSquad

Team Pumpkin, the creative digital marketing agency, has announced the launch of its specialised content and communications arm, HypeSquad.

Based on real-world insights, HypeSquad specialises in new media content, communications, and influencer marketing-based services.

The business entity will offer functional solutions across verticals - including Media Relations, Content Distribution, Influencer Outreach, and Crisis Management.

Additionally, HypeSquad is also in the process of launching content IPs across the Lifestyle, Marketing and BFSI verticals.

Swati Nathani, Co-Founder - Team Pumpkin and HypeSquad, said, “While HypeSquad as an individual arm of Team Pumpkin created some celebrated PR and influencer campaigns and won awards, we wanted to give the team more autonomy and power to do greater work. This award-winning team will be more power-packed, and you will do some excellent work in the coming days.”

“The purpose of having these independent entities is to have super-specialised focus and more attention on quality execution. Expertise, Execution, and Efficiency are the common thread that will drive these individual agencies. They always worked with this thread; becoming autonomous was only a matter of time,” said Ranjeet Kumar, co-founder of Team Pumpkin - HypeSquad’s parent company.