Television is inflexible for content marketing, says Diageo's Abhishek Shahabadi

The Vice-President and Portfolio Head for Luxury and Premium Brands of Diageo is not bothered about being unable to opt for direct advertising in India. Rather, he told BuzzInContent.com in an interview that Diageo has converted the liability into an asset

Nalini Kher Delhi, February 26, 2018

Abhishek Shahabadi

Even though brands use all mediums for content marketing, they are skewed towards digital as a preferred platform because it is flexible and democratic when compared to television or radio. “Te...

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Abhishek Shahabadi, Diageo,

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Television is inflexible for content marketing, says Diageo's Abhishek Shahabadi

The Vice-President and Portfolio Head for Luxury and Premium Brands of Diageo is not bothered about being unable to opt for direct advertising in India. Rather, he told BuzzInContent.com in an interview that Diageo has converted the liability into an asset

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Television is inflexible for content marketing, says Diageo's Abhishek Shahabadi

The Vice-President and Portfolio Head for Luxury and Premium Brands of Diageo is not bothered about being unable to opt for direct advertising in India. Rather, he told BuzzInContent.com in an interview that Diageo has converted the liability into an asset

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