HQ by Navneet, the office stationery brand, joined hands with Terribly Tiny Tales (TTT) for the “Carve Your Niche” campaign. It highlights how a diary or a journal is a companion one must have.
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The collaboration kickstarted in November 2021 and has received good response on social media platforms. The SM posts encapsulate the message of spending time with your thoughts and penning them down to give wings to your dreams.
Abhijit Sanyal, Chief Strategy Officer, HQ by Navneet, said, “We have taken a unique path to throw light on how journals and diaries can go beyond just writing day to day notes. Terribly Tiny Tales (TTT) have captured our message beautifully through their everyday-life-stories. This will hopefully inspire everyone to take a pause and pen down their thoughts while unleashing their creativity. We want our consumers to be delighted with the overall writing experience. There are not many brands offering products specifically for this niche space and at Navneet Education, we believe in creating products that someone with an inherently good taste would appreciate.”
Anuj Gosalia, CEO, TTT, said, "TTT is a community that celebrates writers, creators and stories. Partnering with Navneet Education for their brand HQ has been the most organic and incredible association. With a custom template to bring the ruled lines of HQ journals into our stories, every piece of content celebrates the power of the written word. These premium journals have a perfect home within the TTT community and we look forward to a long and memorable partnership with the team at Navneet."
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