Terribly Tiny Tales collaborates with Philips Kitchen Appliances for new IP ‘Mothership' S1

The new IP aims to redefine motherhood with stories and decodes an inspiring journey that celebrates the depth and beauty of the mother-child bond

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Terribly Tiny Tales (TTT) has partnered with Philips Kitchen Appliances for a new IP called Mothership - Season 1, which aims to celebrate all facets of modern-day motherhood.

A 1-minute film from Mothership with Natasha Rastogi and Diksha Juneja captures the duo's connection, sharing moments over Philips Airfried samosas and tea while honouring their professions.

#Mothership highlights the motherly instincts and support systems, spanning professional and personal lives. It aims to trigger joy, love, and care, illuminating the multifaceted relationship between all types of mothers and daughters.

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Anuj Gosalia, Founder of TTT, said, "For a women-first community like TTT, Mothership sits so beautifully. It's a celebration of the relationship we share with mothers, irrespective of age or background. We couldn’t have thought of a better partner than Philips Kitchen Appliances in endorsing this property, signifying the commencement of a remarkable era of storytelling alongside Philips home appliances."

Pooja Baid, Marketing Head at Philips Domestic Appliances India, said, “Cooking has long been synonymous with mothers in popular media and the society in general. However, this portrayal so far has been inclined more towards being shown as a duty, and not something that mothers enjoy or feel empowered to do. We are excited to have partnered with Terribly Tiny Tales to create a multimedia and multi-channel campaign #Mothership that shows how empowered mothers can in-turn empower their children by imparting the life-skill of cooking. Above all, #Mothership depicts that food and cooking is a beautiful love language between a mother and her children.” 

Join TTT & Philips Kitchen Appliances in celebrating this unique bond on Mother's Day with #Mothership. Stay tuned for a memorable journey reminding us of the incredible motherly bonds.

Terribly Tiny Tales Philips TTT motherhood Philips Kitchen Appliances Mothership mother-child bond