The Man Company has launched a long-standing intellectual property, ‘The Hall of Gentlemen’, inaugurated with the sole purpose to pay homage to these fine gentlemen who came out of their comfort zones to help others.
This initiative honours the life journey of common men doing uncommon work and positively impacting society by taking a few instrumental steps. The brand aims to donate 10% of their sale proceeds of limited-edition Honour EDT to support the journey of these gentlemen.
The activation begins with the amazing stories of three noteworthy heroes: Helmet Man of India Raghavendra Kumar, Superhero of Jabalpur Parag Diwan and Jaipur's Ray of Hope Gautam Khandelwal.
Gautam Khandelwal:
Raghavendra Kumar:
Parag Diwan:
https://www.youtube.com/channel/UCq1iHN75PEBSxaqHOkWk9pA/videos
The brand will introduce one such unsung hero who is working to give back to the society every month.
Raghavendra Kumar, also known as the Helmet Man of India, left practicing Law and started giving free helmets to motorcyclists or two-wheeler owners riding without a helmet. Hailing from Greater Noida, Kumar's life took a turn when his good friend met with a road accident that proved fatal because he wasn't wearing a helmet. He has also started a free library for kids and adults alike to entertain themselves with tons of knowledge.
Parag Diwan, is called the Superhero of Jabalpur. Fulfilling his mother's dream, Diwan feeds and teaches underprivileged people near Narmada Ghat and encourages them to dream big. Similarly, Jaipur's Ray of Hope, Gautam Khandelwal, left his high-paid corporate job to teach and help people in rural communities in sectors like education, health and livelihood.
Hitesh Dhingra, Founder, The Man Company, said, "This campaign is extremely close to our hearts. While self-love is a huge part of a gentleman's life, it is his journey from self-love to selfless love that truly emboldens the spirit of a gentleman. Through the Hall of Gentlemen, we aspire to celebrate the extraordinary stories of ordinary men in the retrospect of their selfless deeds."
"We have always believed and worked on the principles of harmonious diversity, and our Hall of Gentlemen debutantes are no different. We simply want to convey that gentlemen come in all sizes and shapes, and even the perfect gentlemanly brilliance can be scarred with common mistakes or innuendos. Being a gentleman doesn't mean you are perfect. It simply means you continue to try your best, especially when it comes to giving back selfless love. We are asking people, if you know a story, something that can motivate others, then get in touch with us. We'll follow up on the story. This is an exciting new venture for us, and we hope to get consumers on board," he added.
The brand is calling out other gentlemen who have taken the selfless-love approach in life. The details can be shared through email on hallofgentlemen@themancompany.com or direct registry at the brand's website https://www.themancompany.com/pages/hall-of-gentleman is also ongoing.
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