This is how various brands ‘paraded' around with campaigns on Republic Day
In celebration of India's 75 years of republichood and to ignite the national spirit of patriotism, numerous brands have embraced a patriotic stance and utilised out of the box creativity to reignite the unwavering spirit of resilience among the people
Parading down the Kartavya Path, India’s 75th Republic Day witnessed the inaugural edition of an all-women contingent of the Armed Forces Medical Services marching their way into netizens' tricolour hearts.
On such a momentous occasion, brands have left no stones unturned to reignite the spirit of patriotism in their own unique ways to commemorate the 75th Republic Day of the country.
While some take us on a humanising journey of our nation’s healthcare heroes' lives, some highlight the manifold achievements of our tricolour nation, recalling significant events like the Chandrayaan landing and our athletes gaining laurels at the global level. Some tease our taste buds with India’s diverse food offerings while some go the creative route, incorporating innocence and patriotism.
Here are some of the campaigns that caught BuzzInContent.com’s attention on this Republic day’s celebrations:
Boddess Beauty pays tribute to healthcare heroes, voicing their experiences and struggles
Boddess Beauty, an omnichannel multi-brand has unveiled a campaign ‘Heroes of India’ this Republic Day. The campaign celebrates the doctors and their experiences, showcasing the various challenges and victories in both their professional and personal lives.
The brand has released a video, featuring five female healthcare professionals - Dr. Savita Chaudhary, Paediatrician, and adolescent medicine specialist; Dr. Pushpinder Sarao, Pulmonologist, Chief Medical Officer, and Covid Nodal Officer; Dr. Noopur Jain, MD in Dermatology; Dr. Mili Chakraborty, Medical Practitioner; and Dr. Kanchan Kaur, Specialist Breast Oncosurgeon.
The featured female doctors respond to a pivotal question about the challenges they have encountered in their professional journeys. These include a paediatrician feeling overwhelmed when communicating with teenagers about a range of issues and dealing with non-verbal communication in children. The dermatologist expresses difficulty in explaining the concept of beauty and beauty standards, emphasising the importance of a healthy body and mind. Additionally, a breast onco surgeon shares the challenge of conveying the significance of early detection in making breast cancer potentially curable to her patients.
Apollo Tyres pays homage to the nation's defence forces
In a patriotic tribute this Republic Day, Apollo Tyres, in collaboration with Resonance Digital, released a digital video highlighting its steadfast support to Armed Forces. The CG-powered film showcases Apollo Tyres' role as a companion to the defence forces across various terrains.
Set against the patriotic backdrop of "Vande Mataram," the film explores various scenes from snowy mountains to dense forests and highlights the journey that the nation’s defence forces go through. With a #PerformanceThat Protects, the brand delivers on the message that the army performs to protect and so do the tyres.
Godrej launches #HeereJaisaMazboot highlighting the ‘diamond’ jubilee of Republic India
#HeereJaisaMazboot”, conceptualised and executed by Godrej Group, in collaboration with Creativeland Asia, is an ode to the nation's triumphs and struggles, encapsulating the spirit of unity and progress.
The campaign shines a light on the ordinary citizens who have shaped India's extraordinary diamond jubilee. It recognises the pressures, the relentless hard work, and the unwavering vision that have sculpted our nation into a metaphorical diamond. From farmers to entrepreneurs, doctors to soldiers, athletes to artists, the campaign spotlights the stories of everyday heroes, from diverse backgrounds and age groups, who have contributed to India's growth and glory.
The campaign strikes a chord by listing out the recent achievements of the nation from Chandrayaan-3’s land on the moon, to the rapid unveiling of Vande Bharat’s connectivity, from recent environmental conservation activities to our athletic prowess.
Zupee appreciates India’s game changer moves in “India Paasa Palat Raha Hai”
Zupee, one of India’s online skill-based gaming platforms, released a film titled “India Paasa Palat Raha Hai" to celebrate India's remarkable journey of progress over the years, instilling a sense of pride and optimism.
The animated video, takes us on a journey showcasing India's triumphs across diverse sectors and shaping global trends. The recording of “Lander has landed safely and softly on the south pole of the moon,” brings to recall the goosebump moment of India’s moon expedition. The success of ‘Make in India’ initiative and the success of our athletes claiming medals at the global level are all animated to fit every Indian’s moments of pride into the video. The video highlights the nation’s technological prowess and tremendous transformation as an emerging superpower. Beyond tangible achievements, the video also celebrates India's rich cultural and spiritual heritage and diversity.
APL Apollo highlights the nation’s integral structures
APL Apollo has launched an Instagram video campaign that highlights the strength of some of India’s integral structures like the Narendra Modi Stadium, Bangalore airport, Kartarpur Corridor etc. The campaign, set in a tricolour background with the pipes making spokes of our flag’s central wheel, talks about #DeshKiBadhtiTaqat (India’s growing strength).
Dalmia Cement highlights the equitable growth that transforms the nation
Dalmia Cements, through its Instagram campaign, talks about its work ranging from India’s vibrant bridges, connecting and almost omniscient metros and the houses of the many families thriving in them. It talks about celebrating a vibrant Republic Day through technology and innovation.
Pigeon Kitchenware helms a culinary journey through India’s diverse palate
Pigeon Kitchenware has launched an Instagram campaign that teases the taste buds and reminds one of the diverse culinary palates that our nation boasts of. The video captures a parade of different foods from various corners of the nation. The food ranges from South Indian delights of Idli and Dosa, Bihari Daal Bhatti Churma, Hyderabadi Dum Biriyani, Gujarat’s Dhokla, Punjab’s Parathe and Butter Naan, Maharashtra’s Pav Bhaji and so on. The campaign is a creative attempt at showcasing the brand’s products in the end, that can be used to prepare all of India’s diverse foods.
Mamy Poko adds a baby sized twist to the day’s parade
Mamy Poko pants, a childcare brand has added a dimension of cuteness to Republic Day with their creative campaign featuring a baby’s different ‘parades.’ Clubbing the idea of a Republic Day parade with a baby’s antics, the brand talks about taking care of the child’s needs during its different moments.
From ‘Tummy Time Parade’ to ‘Playtime Parade’ to ‘Acchi Ninni Parade,’ the brand covers all aspects of a baby’s day that adds to the chaotic yet joyful parade of daily life.
Lemme Be brings parades through the celebrations with spotlight on period rights
Combining the existing fundamental rights with the basic sanitary needs of woman, Lemme Be has launched an Instagram campaign. The campaign highlights the ‘right’ to comfortable periods, accessible period care and sustainable period choices. It features its products including panties, tampons and menstrual cups against a tricolour background with prominent landmarks of India.
Taj Theog resort brings a mini parade and a tricolour breakfast buffet
Taj Theog resort, the Shimla branch, has released a video showcasing the Republic Day parade undertaken by the resort guards, managers and the customers involved. The campaign also shows a tricolour spread of muffins and dessert and a flourishing unity amongst everyone, customers and workers alike as they pin the tricolour close to their chests and hum the tune of ‘Saare Jahaa Se Accha, Hindustan Humaara.’
Steadfast Nutrition highlights a sense of nutrition with #ThaknaNahiRuknaNahi
Steadfast Nutrition has launched a pan-India campaign, #ThaknaNahiRuknaNahi, ahead of Republic Day. The campaign aims to motivate Indians to tackle the problem of fatigue prevalent in urban India through energy-giving foods and supplements. It showcases army personnel practising the parade and builders sharing lunch together. It conveys a sense of unity that our nation stands for.
The video showcases the improvement in performance and energy levels of doctors, army officers, construction workers, an athlete, a student, and a young child: all who are integral cogs in the country’s ecosystem. The athletes include Indian national football team member Dalima Chibber, IPL fielding coach Biju George, TV actor and fitness enthusiast Shweta Gulati and former Mr Universe and bodybuilder Rohit Shetty.
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