This Valentine's Day, Lay's Wafer Style urges youth to ‘Take Love Lightly'

This Valentine’s Day, Lay’s Wafer Style aims to spread joy by reminding the youth to ‘Take Love Lightly’ as they celebrate the season of love in a fun manner.

It is doing so through special videos by Lay’s brand ambassador Alia Bhatt and Bollywood actor Siddhant Chaturvedi spark celebrations of enjoying love lightly. Taking a cue from their videos, other influencers have also shared their stories through light-hearted videos.

In these videos, content creators Raj Anadkat, Ritika Badiani, Hamid Barkzi and Palak Sindhwani, narrate stories of today’s relationships.

Their take on the moments that define modern-day love, great dates, getting friend-zoned, commitment, and even couple-selfie shyness – urges viewers to ‘Take Love Lightly’ this Valentine’s Day.

Shailja Joshi, Director – Marketing, Potato Chips Category, PepsiCo India, said, “Lay’s believes in adding joy to everyday moments. With our newest and thinnest chips from the House of Lay’s – Lay’s Wafer style – we aim to make Valentine’s Day a light-hearted and enjoyable occasion for our consumers. The exciting content from the popular influencers exemplifies real moments between young couples today, that we hope consumers across the country can relate with and take love lightly this Valentine’s Day.”

Earlier last month, creative stars such as Shehnaaz Gill, Hina Khan, Nupur Sanon, Siddharth Nigam, Avneet Kaur, Raghav Juyal, Anushka Sen, Gauhar Khan, and Jasmin Bhasin had amazed their fans with magic tricks performed with the #PaperThinWaferThin Lay’s Wafer Style chips as a part of ‘#TheThinPossibleChip’ campaign.