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Tic Tac, the confectionery brand of Ferrero India (part of Ferrero Group), has announced its collaboration with influencers on Instagram to establish its proposition of being the ultimate "post-meal mouth freshener."

To further enhance its connection with the target audience, Tic Tac is embracing the popular internet trend of infinity zoom videos or picture-in-a-picture format. By leveraging this creative format, Tic Tac Seeds is giving a challenge to popular influencers, to spot the Tic Tac Seeds pack in the video, the aim is to captivate viewers and effectively communicate its proposition of ‘Post Meal Mouth freshener’ to the digitally savvy generation.

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The collaboration with food and entertainment vloggers will enable Tic Tac Seeds to reach a wider audience and showcase the product's offering in an engaging and relatable manner.

“We are excited to collaborate with popular food and entertainment influencers by leveraging a popular internet trend and establish Tic Tac Seeds, an innovative product format with crushed Seeds inside the Tic Tac pill, making it the ultimate companion for post-meal refreshment. At Tic Tac, the consumer has always been at the heart of all our endeavours. We strive to keep understanding their preferences and curate products that cater to their unique needs", said, Zoher Kapuswala, Marketing Head, Pills and Gums, Ferrero India.