Tilt Brand Solutions launches StudioT with an eye on long tail of digital assets and content

Tilt Brand Solutions has launched StudioT, its asset development studio. The Studio has capabilities to conceive, produce and execute creative assets across the consumer journey, with a special focus on the fragmented long tail of digital assets and content.

Rajiv Chatterjee

Rajiv Chatterjee, Chief Business Officer, Tilt Brand Solutions, said “StudioT is set up vis a vis talent and technology, to solve the challenges of creative asset conformity, quality, and efficiencies that brands face when they engage with multiple specialists. We deliver customised creative assets across the entire marketing funnel and consumer-cohort touchpoints. This, in turn, enables brand owners to have a clear understanding, evaluation and budgeting of their total creative asset requirements upfront, leading to stronger creative ROMI assessment.”

Shriram Iyer

Shriram Iyer, Chief Creative and Content Officer, Tilt Brand Solutions, added, “StudioT is born from the need to do justice to the philosophy that drives our creative approach at Tilt Brand Solutions, i.e. ‘One Brand. Many Stories’. Today, with so many cohorts and their unique touchpoints in their journeys, it is even more critical for every element of brand communication to have the same levels of quality, impact and ‘brand-speak’. The need of the hour is one single entity with these capabilities”

StudioT, jointly helmed by Chatterjee and Iyer, already has a roster of projects in the pipeline, some for Tilt’s existing clients and some new clients exclusively on board as StudioT assignments.