TVF creates ‘Career vs Love' for Marriott International to reach out to millennials

Digital content platform and creator The Viral Fever has announced its association with Marriott International for its upcoming video ‘Career vs Love’. The new association with Marriott International marks The Viral Fever’s first partnership with a luxury hotel brand. The video subtly showcases the luxury, service and experience Marriott International has to offer through unique and relatable storytelling. Written by Akash Ahuja, ‘Career vs Love’ is now live on TVFPlay and The Timeliners YouTube page. 

‘Career vs Love’ is the story of a young couple who is faced with the emotional dilemma of prioritising their relationship or their jobs during a weekend staycation at JW Marriott. It is during this constant deliberation and amid the stress that they are dealing with, Sumit, played by Suraj Roy, and Saumya, played by Namya Saxena, are experiencing the various facilities the hotel has to offer. ‘Career vs Love’ blends each experience with the situation at hand to create a lasting impact on the viewer.

Speaking on the association with Marriott International, Sameer Saxena, Chief Content Officer, The Viral Fever, said, “Brands these days have realised storytelling leads to higher engagement and interest. In fact, consumers are more receptive to brands that communicate through effective storytelling since the communication is pivoted towards what a viewer wants to hear, see or experience. Our partnership with Marriott International is an epitome of this approach.”

“Our association with Marriott International helps us strengthen our existing brand portfolio. Simultaneously, it will support our foray and partnerships with luxury brands in the industry.  As a brand, Marriott International is synonymous with luxury and experience. ‘Career vs Love’ beautifully weaves the brand’s luxury appeal along with a circumstance that is dependent on emotions and understandings. We are certain it will strike the right chord with our target audience and at the same time enhance the brand’s engagement with its consumers.”

On associating with The Viral Fever, Marriott International said, “#WeekendsAtMarriott is a campaign that offers our guests the flexibility and comfort to indulge in a perfect weekend staycation in their own city. Active across nine cities at our premium and luxury tier hotels, this offer extends to our guests beyond just the room. Guests can also choose an experience of their choice including activities such as water Zumba or an interactive culinary session that they can enjoy while they stay with us. We’re offering a short break in your own city, a pleasant escape, without the hassle of travelling and long hour flights. This association with TVF is our way of reaching out to the millennials who are well travelled and constantly looking to make the most of their travels. TVF will aid us in reaching this audience that resonates with the Marriott International service culture and travel trends. Targeted towards young couples and the go-getter audience, this offer is more than just an experience for those caught up in a busy and hectic lifestyle and looking at doing something in their own city.”