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Cheers, a new age entertainment channel and content marketing initiative of United Breweries Limited, has launched another web series ‘Cheers-Friends.Reunion.Goa’, a story about four friends reuniting in Goa, five years after passing out from college, fulfilling their promise to each other.

Sandeep Balan

Sandeep Balan, Digital Marketing Head, United Breweries, told that with this series, the objective would remain same to put forth a genuine, entertaining story that goes with the philosophy of UGL’s Kingfisher to celebrate and party.

Written by Sumit Saxena, the first and second episodes of the series are already out. The channel had earlier produced ‘The half-day rant’, ‘What’s your status’ and ‘Born Free and Rise’.

Balan, who earlier wrote the script for the channel’s previous stories, said, “This time I have written few dialogues here and there, and have introduced few characters.”

The series showcases the depth of conversations between friends who heal each other while dealing with broken marriage, bad choice of moving out and living a life without a partner, with a trip down the memory lane.

Considering Friends.Reunion.Goa as a much more serious and motivational series, Balan said that the perspective is to tell a genuine story of a layman and not a brand story. With an expectation of giving out more content and to engage more people, the brand allocates 50% of its total digital spends on content marketing, and the rest goes for the mobile applications, brand activities to support digital.

The series has actors like Patralekha, Jatin Sharma, Aditya Kumar, Vijay Verma and Aman Uppal.

The Web Series: