
In the time of panic, paranoia and uncertainty, upGrad, the online higher education company, and Supari Studios, have come together to launch the sequel of the #AageKiSoch campaign with a rap song.
The rap song:
The campaign encourages the youth to spend this time at home productively and engage in activities that will upskill their existing knowledge base in order to prepare for the new world after Covid-19.
Last month, the brand launched an upskill anthem #AageKiSoch, which reached over 30 million. The anthem was conceptualised by Big Bang Music and Kwan.
The upskill anthem:
Credits:
Conceptualised and Produced by Supari Studios
Creative Director: Akshat Gupt
Executive Producer: Mitali Sharma
Sr. Creative Producer: Sakshi Bhasin
VFX Supervisor: Kunal Prabhu
Music and Lyrics: Swadesi
Asst. Editor: Akhtar Shaikh
Graphics Design: Hesaka Sumi
Animation Team: Neekhil Dhige, Archana Kasale, Shikha Sharma, Vrushank Joshi
Clean-Up: Pixy Dust Studios
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