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As a part of its digital campaign ‘Bravehearts’, Vedanta Group has rolled out a new video featuring Meera Shenoy, change maker and founder of Youth4Jobs, an online platform focusing on education and employment of people with special needs.

#Meera Shenoy #Bravehearts film:

The ‘Bravehearts’ campaign salutes the unsung heroes who went beyond their call of duty during the Covid pandemic, creating an impact through their compelling real-life stories and humanitarian efforts.

Roma Balwani, President, Communications and Brand, Vedanta, said, “Vedanta’s Bravehearts campaign is an opportunity to celebrate the ‘real heroes’ who have been giving hope to positively make a difference and impact members of society. Meera’s hard work has resulted in providing employment opportunities to the specially abled who have overcome Disability to Ability, thereby creating a platform of equality amongst all. Stories like these motivate us especially during these trying times, and teach us that with a little effort we can overcome any obstacle. We at Vedanta are proud to be able to make these stories come to life and be heard.”

Vedanta plans to release a series of short videos depicting and showcasing stories of ‘Braveheart’ individuals.

This video film opens with a sequence of Meera Shenoy helping a student do the primary job of putting a thread through a needle, but it makes the viewer realise how challenging that could be. Meera shares her teaching experience pre-pandemic and the importance of education now more than ever to help these determined youngsters. Towards the end, the film depicts the impact of her online programme through happy visuals of students at work and Meera supporting them online as it relates to the tale of hope and positivity.

Vedanta has also launched its brand campaigns ‘Desh Ki Zarooraton Ke Liye’ and ‘Aatmanirbhar Bharat ke liye’, with the aim of creating awareness about metals and its potential to contribute towards a self-reliant India. Through this campaign, the company highlights how Vedanta contributes to the day-to-day life of people with its diversified offering, including oil and gas, zinc, lead, silver, copper, iron ore, steel, and aluminium and power.