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Viral Pitch, an influencer marketing, research, and analysis platform announced bagging the influencer marketing mandate for Unocoin, the crypto exchange platform. Through this association, Viral Pitch will be offering influencer marketing services to the brand.

The influencer marketing platform has conceptualised a YouTube campaign for the brand whose primary objective is to ensure brand amplification. Via this association, Viral Pitch will also be helping the crypto brand in breaking myths around cryptocurrency and digital investments. It is focusing on helping the brand connect with recognised financial influencers for greater engagement and reach.

The campaign was launched early in the month of October 2021 and is still ongoing. The agency said that so far, it has been well received within the influencer community. “The influencers are actively collaborating with the brand and are posting innovative content to promote the core USPs of Unocoin among their strong follower base,” said the agency.

Sumit Gupta, Founder, Viral Pitch, said, “Cryptocurrency has been increasingly gaining prominence, especially amongst millennials. Considering Unocoin is the premier crypto exchange platform and is recognized for its diversified crypto-related features, associating with them is indeed a milestone for us. We are elated that our YouTube campaign has received a positive response so far and are hoping that with our assistance and creativity, the brand will be able to achieve its desired business and digital marketing objectives”.

Sathvik Vishwanath, CEO and one of the Co-Founders, Unocoin, said, "Crypto is a new-age mode of investment. Hence, there are various misconceptions associated with it. This was one of our major objectives - to bust these myths and spread awareness about the practicality along with the benefits of digital currency and crypto investments. Since influencer marketing as a digital tool has been gaining popularity, we decided it was the appropriate strategy that would help achieve our goals. Considering Viral Pitch is recognised in the industry for its high-end services, we thought associating with them would indeed be the right move. Leveraging their expertise in the domain, we are hoping to reach one step closer towards achieving our targets”.