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Content commerce platform Trell has announced the addition of three new regional languages, Marathi, Bengali and Kannada. The addition is in step with the platform’s mission to provide real and relevant content to users across urban and rural areas of the country.

Popularly known as the ‘Video Pinterest of India’, Trell was previously available in Tamil, Hindi, Telugu, Malayalam and English. Underlining its commitment to bringing meaningful content to the Indian masses, the platform offers content creators and consumers the freedom of expression irrespective of their linguistic background. It aims to bring together a community of like-minded individuals who can emerge as ‘Key Opinion Leaders” in their own rights.

Trell is the go-to platform for users to share their experiences, recommendations, and reviews across various categories, including health and fitness, beauty and skincare, travel, movie reviews, cooking, and home-décor. The vlogging platform allows users to create five-minute videos in their native languages. The app offers a ‘shop’ feature that lets users purchase products featured in the vlogs. Additionally, the platform allows users to earn rewards and vacations through its app.

Pulkit Agarwal, Co-Founder, Trell, said, “The number of internet users in rural areas has overtaken the number in urban cities for the first time. There are 227 million internet users in rural areas as compared to 205 million users in urban regions. As a result, the demand for meaningful and relevant content in vernacular languages is increasing. We believe the addition of three languages will attract more users to the platform by offering them content in their native languages. Today, Trell has created an ecosystem of regional influencers who are sharing localised content in eight languages. We aim to expand and cater to content creators and consumers of the northeastern and southern parts of the country, by adding more vernacular languages on the platform this year."

Since its inception in 2017, Trell has been committed to serving the entertainment needs of vernacular consumers across the country with over 70% of its users hailing from tier-2, tier-3, and tier-4 cities.