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D2C home and sleep solutions company Wakefit.co has launched The Honest Office-goer's Rant, featuring actor Sumeet Vyas. 

Honest Confession of a WFH Employee ft. Sumeet Vyas | #AbheOmicron | Home Time - YouTube

The campaign video encapsulates the emotional turbulence people have been going through in the past year, in a light hearted manner. 

Work from home has been the most prominent outcome worldwide for office goers amid a coronavirus-ridden world.

As several months passed and people transformed their homes into office-like environments, the relationship and the bond with homes and home furnishings have increased.

The Honest Office-goer's Rant, which is a successor to the viral ‘Bartan Dho Liye’ video that was introduced as part of the Open Letters campaign by Wakefit.co, highlights how the new normal and WFH has fostered a close relationship between people and their homes.

Prateek Malpani, Head of Brand, Wakefit.co, said, “In the last two years, people have reoriented their way of living between the four walls of their homes. While doing so, many people have naturally channelled their energies into livening up their surroundings, leading to an increasing interest in the home furniture segment.” 

He added, “Wakefit.co’s campaigns are targeted at sparking the interest of every family in the country. Through quirky and witty initiatives like these, we try and echo each other’s sentiments, while also addressing the importance of investing in their homes.” 

Sandeep Balan, Partner - Branded Content at Spring Marketing Capital, said, "The campaigns we collaborate with Wakefit.co always have a dash of wit and humour, to go with the core brand messages. The Honest Office-goer's rant is another out-of-the-box attempt to showcase the pulse of the average Indian citizen and build brand resonance."

In 2020, when the first wave of COVID 19 broke out, Wakefit.co had launched the Open Letters Campaign which aimed to evoke a sense of empathy and assure people that we are in this together, as a community and will come out of it stronger, if we stand together.

The series of videos was hosted on Wakefit.co's branded content channel, Home Time channel on YouTube.

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