Welspun's Spaces launches search for its Chief Style Officer

As part of the content-driven consumer engagement campaign, the brand has empanelled a jury of home décor industry experts Krsnaa Mehta, Founder, India Circus, Ronitaa Italia, Editor-in-chief, GoodHomes magazine, and Payal Singhal, leading designer, to select the deserving candidate

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Spaces, the brand from the house of Welspun India, has launched a new digital campaign to hunt for its Chief Style Officer (CSO). With this campaign, Spaces will be launching India’s first-ever platform to allow aspiring home decor creators and enthusiasts to showcase their skill and provide them with the required thrust to fuel their passion.

The brand has roped in renowned industry stalwarts Krsnaa Mehta, Founder, India Circus, Ronitaa Italia, Editor-in-chief of GoodHomes magazine and Payal Singhal, leading designer, to form the jury. The panel of judges will assess and finalise the winning candidate for the brand’s Chief Style Officer.

Through various thoughtfully curated engagement programmes and contests, each participant will get to showcase their distinct abilities and expertise to create content to highlight new décor trends and aesthetics.

The campaign will kickstart by inviting the aspiring talents to send in their entries by styling their homes and then share the content via Instagram direct message. Out of all entries, 25 participants will be shortlisted. The chosen ones will then get to interact with and learn from the panel of judges as well as get a pick of their favourite Spaces products to complete their final home styling assignment.

Based on the score from public votes, social engagement and the judges’ score, the top three performers will be selected. The first runner-up will get a cash prize of Rs 1 lakh, the second runner-up will get a cash prize of Rs 50,000 and the winner with the highest score will be appointed as the Spaces Chief Style Officer and will be awarded a cash prize of Rs 2 lakh and will also get an opportunity to style GoodHomes magazine’s cover page.

Nemisha Ghia, CEO, Domestic Business, Welspun India, said, “Spaces has always championed the cause of thoughtful living with its innovative and design-forward solutions that make a home, home. With the launch of this unique campaign, we are excited to commence our search for a Chief Style Officer from among the upcoming, versatile and creative interior décor enthusiasts and provide them with an opportunity to actualise their potential whilst furthering the brand’s objective and role in a consumer’s life.”

The contest announcement video:

Welspun Spaces Chief Style Officer