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D2C beauty and wellness brand ‘Wow Skin Science’ has introduced a new campaign - a friendly chat series called Wow Lens – which features candid, heartfelt, personal accounts of its consumers, that delve into their journey of creating the extraordinary out of the ordinary.

Continuing the theme of the #WowFromWithin campaign featuring Bhumi Pednekar, Wow Lens features User Generated Content of men and women who have broken the shackles of the regular, been a rebel with a cause and challenged the orthodox notions of society.

The documentary was shot in Mumbai and chronicles their struggle and perseverance which helped them carve a unique path for themselves.

Be it Urmila Asher who set up her cloud kitchen at the age of 75 and believes that ‘age is just a number and that there are miles to go’ or Varsha Dongre who won the title of Miss Deaf India 2019 to roaring applause, or Tanya Saifi, who gave up the safety of her home and moved from Meerut to Mumbai to work as a model, or Reema Singh homemaker-cum-social media influencer, or Amrit Kashyap, an actor, and Bela Bhatt, an entrepreneur, all these individuals came from diverse parts of the country with diverse backgrounds but the unified belief that brought them all together is - I am Wow from within and so are you. 

Manish Chowdhary, Co-founder, Wow Skin Science, said, “Wow was an idea that germinated out of passion. What we see of the brand today is a collective journey of many trials, tribulations and challenges, but the passion within us kept us going. We trusted ourselves and we fuelled our take off. We’ve come this far thanks to our consumers’ trust in us, and they are the ones who will take us forward. Our initiative Wow Lens is a tribute to these customers and their confidence in us and our products. We have always wanted to know more about them, what made them, their journey, and we realized that we are not very different. We all have the Wow within us. The reactions to the chat series have been overwhelmingly positive and that only gives us the impetus to bring out more stories of resilience and humanity.”

Celebrities such as actor Richa Chadha, Shirley Sethia, Ranveer Allahbadia, Aamna Sharif, Mansi Ugale, Sushant Divgikr, Aayushi Verma amongst others rallied to support the new initiative by opening up on Wow Lens. They spoke about the challenges they have faced and expressed their firm determination to bring about systemic and tangible changes to address low self-esteem with positivity and confidence.

As per the brand, the campaign attracted an audience between the age group of 18-34 in the Metro and Tier 2 cities and garnered 11+ million reach, 1 million engagement that comprised of the likes, comments, shares and saves and received 200+ UGC entries for the #WowFromWithin contest on Instagram.

On YouTube, Wow Skin Science garnered 10.5 million reach with 410 thousand engagement. The cumulative statistics for both the campaigns were 23.2 million reach and 1.4 million engagement, as per it.