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On the occasion of the United Nation’s World Day for Cultural Diversity for Dialogue and Development, Wunderman Thompson India has created and released ‘#SOS Save Our Sentinels – The Blink Film’ for The Jimmy Nelson Foundation.

The film: 

The short film is a powerful visual commentary on the cultural identity of the last sentinels of our natural reserves, the last 36 indigenous tribes standing still, in rare still photographs. These are stitched together from thousands of original documented photographs of the last few indigenous tribes interspersed with the rarest footage of their ancient habitats over the last 20 years by celebrated photographer Jimmy Nelson and his team.

The film’s release was timed for May 21, a day set aside by the United Nations as an opportunity to deepen our understanding of the values of cultural diversity and to learn to live together in harmony. It is a day to acknowledge and celebrate the world’s last indigenous communities who are a living example of how humans can live in perfect harmony with themselves, their unique cultures and the natural world.

Last year, the agency won several global awards like Cannes Lions and Spikes Asia for the first campaign ‘Blink. And they’re gone’, it created for the foundation.

 Indigenous tribes are endangered in their own ancient habitats. The film celebrates the last few of these tribes for standing still, despite the threat to their cultural identity and their own forest lands. The soundtrack is a multilingual musical expression with lyrics from ancient tribal sayings and forgotten folk songs recorded on location from almost all the indigenous tribes featured in the film. The musical narrative includes Indigenous influences from Africa, Siberia, India, South America and the Aboriginals of Australia. Vocals Singers include Grammy Award Winner Richard Bona and traditional gypsy tribal singers from Duala in Cameroon, Siberia and India.

Commenting on the film, Jimmy Nelson, said, “There has never been a better time than now than to bow and acknowledge the superheroes of the natural world. They can guide us out of these dark times into the light of a healthy future.”

Senthil Kumar, Chief Creative Officer, Wunderman Thompson, India, added, “It took me and my team of researchers, editors, music directors and sound engineers over seven months to put this seven-minute iconographic narrative together from thousands of rare images of the last 36 indigenous tribes and archival footage of their endangered habitats, documented over the last 20 years. #SOS Save Our Sentinels is an iconography of the last indigenous tribes to put them in the spotlight and celebrate their cultural identity. A powerful photographic documentary and cultural commentary on the last sentinels of our natural reserves. It was an honour to capture the life’s work of legendary photographer Jimmy Nelson through this life-changing film.”


Photographer: Jimmy Nelson 

Writer & Film Director: Senthil Kumar 

Music Director: Dhruv Ghanekar 

Offline Editor: Priyank Premkumar 

Offline Editor: Kevin Menezes 

Online Editor: Dev Nayak 

Research Director: Harsha Sri

Sound Engineer: Joseph George 

Production House: Small Fry Productions

Executive Producer: Ryan Suares

Executive Producer: Rohit Rathor 

Post Producer: Jebastian Anton

Music Production: Wah Wah Music 

Design Team: Jayan Narayan, Akshay Bhat

Creative Agency: Wunderman Thompson 

Content Producer: Stephanie van der Wiel

Team Jimmy Nelson Foundation