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Yellow Seed, the content-first agency, has recently turned 10. The agency has collaborated with Wild Wild Women, India's premier 'all women rap collective' to share their story.

Aptly titled “#10SaalKiKahaani”, the lyrics are an embodiment of their culture and their commitment to content. The multi-lingual song showcases the diversity, talent as well the craziness that flows in the team.

From what started as a "Let's do this!" conversation over breakfast, to becoming a content solutions enterprise that works with clients across sectors (agencies and brands alike) it has been a roller coaster ride for the agency and turning 10 also meant taking things up a notch. 

Speaking on the journey over the last decade, Aashutosh Katre, Director, Yellow Seed, said, “When we started Yellow Seed in 2012, the content industry was still evolving. It has been an exciting time for us, full of inspiration and learning. That said, we have faced our own challenges and learnt from our mistakes. When we stumbled across WWW, we realized there’s no one else who could have represented our crazy journey. As we unravel the chapters ahead, our 10 Saal Ki Kahaani couldn’t have been captured any better.”

Speaking of the collaboration, the gang at Wild Wild Women, said, "It was an absolutely fun experience for us to work with the entire team at Yellow Seed. From the get-go, we set out clear objectives, and it was also great to have the team's involvement and presence during the process of creating the song and the music video. We thank Team Yellow Seed for this wonderful opportunity."