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Banking as a category is often dubbed as ‘boring’ and we often approach marketing and content creation on special occasions such as Father's Day, Mother's Day, Yoga Day, Teacher's Day, etc., to engage with customers. The challenge, however, lies in finding relevance and fitment for the brand and products. Else the content remains just another wishing post on a customer's timeline and does not deliver any real impact.

On Teacher’s Day, Yes Bank took the opportunity to build general awareness about the category and its products in a fun and relatable manner through three videos as part of the campaign #SikhaateRehna.

The objective of our #SikhaateRehna campaign is to bring out the continuous aspect of learning through humour and relatable content to educate customers about safe and secure banking practices.

The campaign is devised on the simple insight that there are some very easy tips and tricks which, if kept in mind, can prevent fraudulent transactions.

Delivered through the humour route, the films portray some basic mistakes that people tend to commit even after multiple reminders and how they can be prevented.

These films have been released across all key social networks such as Facebook, Twitter and YouTube.

The films: