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Zee5 has launched a brand amplification tool called ‘Ampli5’, an offering from Zee5’s Ad-suite stack. Ampli5 aims to strengthen brand loyalty and improve sales conversions by helping brands execute high impact campaigns with the help of influencer engagement, social marketing, branded content, content marketing and integration.

With the help of Ampli5, brands will be able to evaluate what type of content works best for them; images versus video, short-form versus long-form, listicle versus standard editorial. By understanding what users respond best to, brands will be able to adapt their content strategy and improve the effectiveness of the campaign that can be easily tracked and optimised.

Taranjeet Singh, Chief Revenue Officer and Business Head, Zee5 India, said, “We are thrilled with the initial response received from brands who used Ampli5 to enhance their presence in a cluttered digital market. The launch of Ampli5 and other offerings as part of the ad-suite fortifies our commitment to investing in the latest and relevant ad tech to give advertisers the best solutions for building brands, reaching their target consumer in the most cost-efficient manner and in a brand-safe environment.”

In 2019 itself, Zee5 has rolled out around 25 original shows across genres, and the platform is committed to launching 72+ shows by March 2020. It has crossed 50 million+ gross downloads since launch on the Play Store and had 76.4 million global monthly active users globally as of June 2019.