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The fintech platform Zerodha has launched a financial literacy content channel, Zing, on YouTube.

The channel aims to have a fun take on finance lessons and education.

Launched in September 2023, the channel is already nearing one lakh subscribers with only two videos uploaded.

The channel is being built in partnership with LearnApp.

LearnApp has expertise in creating financial videos and courses, all the way from serious to fun.

Zerodha further said that Varsity, its financial educational initiative, which started around 2014 continues to be openly accessible financial education courseware on the web.

The Zing channel has started with the ‘De-influencing series’ and ‘Trading Psychology’.

In the De-influencing series, Zerodha will pick popular notions of making money and explore if it’s possible or not.

The first episode on Penny Stocks:

The Trading Psychology is a series of 4 episodes on trading psychology. A new episode will drop every Friday at 7 pm.

In an email sent to its users, Zerodha wrote, “In our continued decade-long attempt to provide quality financial education and to tackle mis-selling and misinformation in finance and capital markets, we’re trying something new with Zing!”

It further stated, “Today, the scope of the financial and capital markets landscape, especially retail, is vast like never before. And, the nature of social media is such that often, the deluge of misinformation and mis-selling dwarf actual, valuable lessons and information. “Finfluencers”, for example, is a big social media phenomenon that has gotten so big that SEBI is looking at it to curb financial mis-selling on social media.”