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Rishabh Khatter

Zoo Media’s video content solutions agency The Rabbit Hole has promoted Rishabh Khatter to the role of Business Head of the agency. Khatter will be responsible for leading the vertical’s business operations in India and contributing to the overall growth.

Zoo Media is a media network that owns seven agency brands, including the flagship digital agency FoxyMoron.

Khatter has over seven years of experience in creative content and technology and has been associated with Zoo Media for close to five years—moving up the ranks from the Senior Creative Innovations Associate to Business Head Content and Technology at FoxyMoron to spearheading, The Rabbit Hole as its Business Head.

In his tenure with Zoo Media, Khatter has led some prominent projects for clients such as Netflix India, Hershey’s, Kraft Heinz India, Maybelline New York, Burger King, Volvo, Dyson, HBO India, Amazon and Colgate. He brings with him a widespread industry experience spanning across verticals and extensive knowledge on all things content and creative tech.

Speaking on the promotion, Pratik Gupta, Co-Founder, FoxyMoron and Zoo Media, said, “Rishabh is one of the founding members of The Rabbit Hole. The business has seen unprecedented growth over the last few years and is today one of India’s leading video content solutions agencies. With Rishabh at the helm, we feel proud of the work that they have been able to do, and the path that we’re on. As a network, we’re confident of The Rabbit Hole’s progress under Rishabhs leadership and we’re excited to go down The Rabbit Hole, together!”

Prior to joining Zoo Media, Khatter was Creative Conceptualiser and Copywriter at Wizcraft International Entertainment for close to three years, where his primary responsibilities included Creative Conceptualisation and Strategy. He holds a Masters in Media Communications with a specialisation in Advertising from Auckland University of Technology. He has also done his bachelors from AUT in Creative Technologies. 

Commenting on his new role, Khatter said, “I am excited to take up this role. Our journey so far has been about experimenting and delivering work that makes waves in the brand and branded content ecosystems. Our vision is to create a future-focussed content burrow that works across various formats, bringing together the best talent in the industry that uses human and marketing insights to create compelling stories. I am chuffed about the team that we’ve managed to put together during the last few years and the mad hatter solutions we’ve managed to create. Looking forward to continuing on this journey with The Rabbit Hole and Zoo Media.”

The Rabbit Hole is headquartered in Mumbai, with regional offices in Gurugram and Bengaluru. Its client roster includes brands like Netflix Netflix, Burger King, L’Oreal India, TataQ, Orient Bell Tiles, Hershey’s India, Motorola, Maybelline, Heinz, Volvo to name a few.

The agency has taken the analogy of ‘going down the rabbit hole’ rather too seriously; it presently provides a wide range of services from conceptualising, writing, creative production, production and post-production TVCs, DVCs, Content IPs, AVOD Series and shows for programming, animation and animated series. The team of mad producers, moody writers, ninja editors and wizard-like animators are working hard to create a content studio model of the future.