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In a first-of-its-kind for a retail brand in India, Celio in collaboration with Zoo Media will leverage LinkedIn influencers to target male professionals on the platform for their new #SemiPresentable campaign.  The campaign talks about how working from home during this pandemic has redefined our work lives, especially the way we’re dressed through those endless video calls all day.

The campaign includes collaborations with sports anchor and editor, Suhail Chandok, LinkedIn influencer Vaibhav Sisinty, Suveer Bajaj, and seven other professionals and entrepreneurs who have been selected based on their brand persona, engagement with followers, follower count among others. The influencers will share fun anecdotes of their work-from-home experiences and why Celio’s #SemiPresentable is the ‘go to’ choice for presentable workwear, which doesn’t compromise on comfort and confidence.

The LinkedIn influencers’ posts:

Vaibhav Sisinty:

Yugansh Chokra:

Suveer Bajaj:

The brand film:

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Pratik Gupta, Co-Founder, Zoo Media and FoxyMoron, said, “The pandemic has changed customer behaviour, preferences, and challenges. Brands need to pivot to keep up with the changes. It is now more important than ever for brands to understand consumer challenges and communicate solutions effectively on relevant platforms. And that’s exactly what we have achieved with Celio’s #SemiPresentable. Additionally, I’m really proud that the individual agencies at Zoo Media have pulled off each distinct medium be it influencer marketing, video or digital, delivered a holistic campaign."

Satyen Momaya, CEO Celio India, said, “Celio has been experimenting with a wide range of designs tailored for the evolved WFH wardrobe. And making a connection with our relevant audience was crucial for this campaign. The integrated approach suggested by Zoo Media will help in releasing that objective and setting #SemiPresentable as a trend.”

The campaign was planned and executed by Zoo Media’s FoxyMoron (full funnel creative and performance digital agency), The Rabbit Hole (video solutions agency), and Pollen (influencer, creator, and talent agency).