Dunzo

Quick Commerce: India’s tradition of service, delivered fast

In this article, Naheed Akhtar and Hamsini Shivakumar of Leapfrog Strategy Consulting, write that quick commerce exemplifies the "Thali" concept, blending traditional values like seva bhav, sharing, and jugaad with modern ideals such as gender equality, inter-generational change, and the desire for instant gratification, all enhanced by technology