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Fortune Refined Sunflower Oil'

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How Fortune Refined Sunflower Oil's vernacular content strategy helped it engage with Odisha's locals during Rath Yatra

The brand collected folk stories and myths about the most cherished Rath Yatra dishes, Dalma and Chenna Poda, and brought it alive with the local art style used in digital animated format

By BuzzInContent Bureau
logoJan 14, 2021 12:03 IST logo 3 Min read
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