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Kantar

Content-creator Insight

Brands shift focus from follower count to content quality as influencer spend soars

According to a report, despite rising optimism, the report highlights persistent challenges, particularly around influencer discovery, with 83% of marketers (and 95% in BFSI) struggling to find the right talent

By BuzzInContent Bureau
logoJun 11, 2025 15:06 IST logo 3 Min read
Soumya Mohanty Insight
Influencer marketing is for affinity, not reach: Kantar’s Soumya Mohanty
By Akansha Srivastava
logoApr 25, 2025 14:07 IST logo 4 Min read
Influencer-vs-traditional News
67% of Indians trust influencer endorsements over traditional ads: Kantar
By BuzzInContent Bureau
logoApr 22, 2025 16:28 IST logo 2 Min read
Post Thumb News
¼ consumers follow influencers online, 40% of them follow more than 5 influencers: Kantar
By BuzzInContent Bureau
logoApr 28, 2023 13:18 IST logo 2 Min read
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One third of Advertisers and Media aren't confident about the impact of context, says Kantar
By BuzzInContent Bureau
logoOct 21, 2019 10:28 IST logo 1 Min read
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