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Kantar
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Brands shift focus from follower count to content quality as influencer spend soars
Jun 11, 2025
15:06
IST
3 Min read
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Influencer marketing is for affinity, not reach: Kantar’s Soumya Mohanty
Apr 25, 2025
14:07
IST
4 Min read
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67% of Indians trust influencer endorsements over traditional ads: Kantar
Apr 22, 2025
16:28
IST
2 Min read
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¼ consumers follow influencers online, 40% of them follow more than 5 influencers: Kantar
Apr 28, 2023
13:18
IST
2 Min read
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One third of Advertisers and Media aren't confident about the impact of context, says Kantar
Oct 21, 2019
10:28
IST
1 Min read