/buzzincontent-1/media/agency_attachments/ovtHKkiRFrKggtFNaCNI.png)
Kantar
/buzzincontent-1/media/media_files/2025/11/20/travel-creator-2025-11-20-09-44-43.jpg)
/buzzincontent-1/media/media_files/2025/07/11/influencer-content-2025-07-11-12-31-25.jpg)
Influencer content grabs 2.2x more attention vs branded ads: Kantar report
Jul 11, 2025
12:32
IST
2 Min read
/buzzincontent-1/media/media_files/2025/04/11/VHm6HaJoWr7kCnHJAb2P.jpg)
Brands shift focus from follower count to content quality as influencer spend soars
Jun 11, 2025
15:06
IST
3 Min read
/buzzincontent-1/media/media_files/2025/04/25/bcjzMMT1kc7uAJyvov75.jpg)
Influencer marketing is for affinity, not reach: Kantar’s Soumya Mohanty
Apr 25, 2025
14:07
IST
4 Min read
/buzzincontent-1/media/media_files/2025/04/22/RgpQ9hxq9r3VeA1SCFLc.jpg)
67% of Indians trust influencer endorsements over traditional ads: Kantar
Apr 22, 2025
16:28
IST
2 Min read
/buzzincontent-1/media/post_banners/4670c08b8ef56be3b2febbf1e10394675e8cd49ba39c935fc78c6db1bbb9cbdb.jpg)
¼ consumers follow influencers online, 40% of them follow more than 5 influencers: Kantar
Apr 28, 2023
13:18
IST
2 Min read
/buzzincontent-1/media/post_banners/2ae818bcc358c85f3114fc2674bee8e8d1b043f60362f38eac90a5b317f95600.jpg)
One third of Advertisers and Media aren't confident about the impact of context, says Kantar
Oct 21, 2019
10:28
IST
1 Min read