Pepsi's Swag Step Challenge

Third phase of Pepsi's Swag Step Challenge garners over 5.4 billion views and one lakh user-generated videos

In association with its brand ambassador Salman Khan's upcoming movie Dabangg 3, the initiative is one of the first motion-triggered challenges created by a brand on the TikTok platform in India. The cumulative number of views generated across the #SwagStepChallenge series is around 30 billion