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Pepsi's Swag Step Challenge

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Third phase of Pepsi's Swag Step Challenge garners over 5.4 billion views and one lakh user-generated videos

In association with its brand ambassador Salman Khan's upcoming movie Dabangg 3, the initiative is one of the first motion-triggered challenges created by a brand on the TikTok platform in India. The cumulative number of views generated across the #SwagStepChallenge series is around 30 billion

By BuzzInContent Bureau
logoDec 30, 2019 09:20 IST logo 2 Min read
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