Perfetti Van Melle's Alpenliebe Juzt Jelly

Perfetti Van Melle's Alpenliebe Juzt Jelly takes video content and UGC route to promote brand

The brand has collaborated with leading chefs like Saransh Goila, Shipra Khanna, Amrita Raichand and Ajay Chopra who will create recipes using the product. It will also run a digital campaign inviting consumers to share different recipes using Alpenliebe Juzt Jelly