Shuchi Chawla

Create value for consumers instead of putting filters of sales and conversions in content, says Shuchi Chawla of ixigo

In a video interview series Republic TV presents Engage, Chawla, Head of Brand Marketing, talks about how the brand is running at the forefront in the content game in the travel space. She also said that through the content one can create brand love that acts as the biggest advocacy and eventually fulfilling business objectives