Vishesh Sharma

micro-influencers

Insight

Micro-influencers: A remedy to content saturation or just hype?

Recognising the need for fresh faces, brands are turning to micro and nano influencers, who boast engagement rates of over 10%, compared to 3-4% for macro-influencers. But it’s always easier said than done. Listen to what the experts have to say if you don’t want to botch up your next influencer campaign

By Vishesh Sharma

Sep 17, 2024 14:03 IST logo

8 Min read

govt-influencer-collabs

How govt-influencer collabs could shake up the influencer marketing game in India

By Vishesh Sharma

Sep 09, 2024 13:15 IST logo

7 Min read

In the era of hire and fire, should brands embrace long-term relationships with influencers?

By Vishesh Sharma

Sep 09, 2024 10:37 IST logo

7 Min read

influencer trust

Influencer trust takes a dive: What marketers should know before hitting ‘Follow’

By Vishesh Sharma

Aug 28, 2024 16:53 IST logo

7 Min read