Authors

Sandhi Sarun is Delhi-based Senior Correspondent for BestMediaInfo reporting from the trenches of marketing, media, Advertising and everything in between. A lawyer by degree, journalist by grind, and storyteller by instinct, she brings newsroom flair to B2B content. From decoding trends to unearthing campaign tales, Sandhi chases stories with a streetwise lens. When off the clock, she’s either trekking through trails or cooking up nostalgia from her mother’s handwritten cookbook.

Back to journalism after a short sabbatical, Saloni Surti writes about the intersection of data, strategy and creativity in advertising and marketing. In the last few years, she has spent years working closely with brands, building campaigns, shaping narratives. This hands-on experience gives her a sharper lens while reporting on campaigns, trends and the evolving business of creativity.

A longtime reader and observer of culture, Saloni enjoys unpacking how ideas travel from insight to execution. Given her love for books and food, don’t be surprised if her writing occasionally wanders into references from literature, history or the occasional culinary metaphor.