New Delhi: Famous Innovations, in collaboration with Sony Music, has launched a new music video as part of American Tourister’s latest campaign, “Everyone’s In”.
The campaign aims to depict how travel becomes more meaningful when everyone feels like they belong.
The track is sung by Jonita Gandhi and Siddhant Chaturvedi, with music and lyrics by Vayu Shrivastava. The video features Ananya Panday and Siddhant Chaturvedi.
The campaign video is directed by Shashanka Chaturvedi and produced by Good Morning Films.
“This campaign is a reflection of a simple thought. Travel is better when no one feels left out. The music, cast, and storytelling all come together to echo that sentiment in an authentic and uplifting way,” said Raj Kamble, Founder and Chief Creative Officer, Famous Innovations
Kumar Ahuja, Chief Revenue Officer, Sony Music Entertainment India, said, “We’re excited to partner with American Tourister for the Everyone’s In campaign. Through our brand solutions division, we bring together the creative energy of artists, the vision of brands, and the passion of fans to create a truly elevated experience. At Sony Music, we believe music doesn’t just enhance storytelling—it drives it. We're proud to bring our creative and music marketing expertise to amplify and enrich the brand’s message through a music-driven campaign that genuinely connects with audiences.”
“Everyone’s In is more than just a campaign. It’s an invitation to be part of something shared and joyful. This music video brings that spirit to life,” said Anushree Tainwala, Executive Director - Marketing, Samsonite.
‘Everyone’s In’ was launched on Sony Music India’s YouTube channel and is now live across all platforms. It is supported by a TVC, outdoor and digital initiatives.
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