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branded content

Gaurav-NDTV-1200 Insight

NDTV Brand Studio’s playbook: The secret to winning branded content

Branded content has become a key revenue stream for NDTV, contributing a "healthy margin" to the overall revenue, according to Gaurav Dewani, Revenue Head of NDTV Brand Studio. He sees this segment continuing to grow in importance as brands seek innovative ways to connect with audiences

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