New Delhi: Asian Paints has collaborated with digital creator Abhinav Yadav to launch its latest home decor series.
The series, called “Ace Your Space,” features Yadav as he transforms old furniture or creates DIY projects using the various products offered by Asian Paints. The series has released three episodes.
Yadav’s Instagram page, “Creat Your Taste” has 1.6 million followers. Yadav was prepared to leave for ESCP Europe business school but Covid-19 hampered his plans. He started his page when he was stuck at home during the pandemic.
Yadav also runs CreateYourTaste Store, founded in 2022, where he claims to create eco-friendly home decor and gardening products.
Yadav collaborates with local artisans from Varanasi and claims to have employed 60 artisans.
Asian Paints has collaborated with multiple creators and celebrities in the past to launch series such as “Where The Heart Is,” consisting of stories shared by celebrities in their homes, while also giving a house tour.
The company launched the series “Pragati Ke Rang” highlighting local creators driving community transformation.
Asian Paints also collaborated with comedian Zakir Khan for Farzi Mushaira.
Watch the episode here:
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