Bata celebrates Diwali with Kusha Kapila and Niharika NM

New Delhi: Bata India has introduced its Brighter Moments collection and campaign for the festive season. The campaign features digital creators and actors Kusha Kapila and Niharika NM and forms part of Bata’s global Make Your Way initiative.

The collection includes women’s footwear such as metallic mules and embellished heels, alongside men’s styles like derbys and tan loafers. 

The designs combine contemporary style with traditional comfort, reflecting the brand’s efforts to engage a younger, fashion-conscious audience. The range is priced from INR 799 and is available at Bata stores across India and online at bata.com.

Badri Beriwal, Chief Strategy and Business Development Officer at Bata India, said, “Brighter Moments is not just a festive collection; it is a reflection of our continued pivot towards a style-first, storytelling-driven brand image. This campaign is rooted in cultural relevance and creative experimentation, brought to life across multiple touchpoints. 

By collaborating with inspiring voices like Kusha Kapila and Niharika NM, we are deepening our connection with the modern consumer, especially young women who are redefining what festive dressing means today. It is about individuality, spontaneity and celebrating every version of yourself.”

Kusha Kapila said, “I have grown up with Bata, so being part of this special Diwali campaign feels truly special. The collection captures the energy and vibrance of the festive season, while staying rooted in comfort and versatility, and the unparalleled quality that the brand is synonymous with. It is designed for real celebrations and real people, and I love how it brings together tradition and contemporary style in such a seamless way.”

Niharika NM said,“Festive dressing, for me, is about expressing your personality with ease and confidence. The Brighter Moments collection by Bata captures that beautifully, it is contemporary, stylish, and incredibly versatile. It’s exciting to be the face of this special festive collection that brings in such fresh styles while still staying true comfort.”

Watch the campaign films:

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