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festive season

ugc contentInsight

How festive-season content blurred the line between UGC and influence

KlugKlug Co-Founder and CEO Kalyan Kumar reflects on the festive season, arguing that paid UGC is diluting authenticity, while founders and creators increasingly shape brand trust and purchase decisions

By Shilpashree Mondal
Dec 15, 2025 16:18 IST 3 Min read
influencersInsight
This Diwali and wedding season, micro-creators did what big stars couldn’t
By Shilpashree Mondal
Nov 21, 2025 11:55 IST 5 Min read
Bank of barodaBranded Content
Bank of Baroda honours Chhath Mahaparv with a cultural musical celebration
By BuzzInContent Bureau
Oct 28, 2025 14:18 IST 1 Min read
catchBranded Content
Catch Spices partners with Zee for festive cooking series ft. MasterChef Pankaj Bhadouri
By BuzzInContent Bureau
Oct 21, 2025 13:47 IST 1 Min read
BataBranded Content
Bata celebrates Diwali with Kusha Kapila and Niharika NM
By BuzzInContent Bureau
Oct 13, 2025 15:50 IST 2 Min read
crocsBranded Content
Crocs brings Rashmika Mandanna and Gen Z creators together for festive fun
By BuzzInContent Bureau
Oct 06, 2025 13:37 IST 2 Min read
boAt-Diwali-Festive-Season-CampaignBranded Content
boAt rings in the festive season with creator-studded ‘Upgrade to boAt’ campaign
By BuzzInContent Bureau
Sep 22, 2025 18:52 IST 2 Min read
influencersInsight
Micro and nano influencers emerge as festive season’s biggest growth engine for brands
By BuzzInContent Bureau
Sep 05, 2025 12:30 IST 3 Min read
festive seasonInsight
Brands spend over Rs 700 crore on influencer marketing this festive season: Qoruz
By BuzzInContent Bureau
Sep 04, 2025 13:11 IST 2 Min read
creator-economy-this-festive-seasonInsight
Brands are pouring crores into creator economy this festive season
By Sandhi Sarun
Aug 08, 2025 12:59 IST 4 Min read
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