Catch Spices partners with Zee for festive cooking series ft. MasterChef Pankaj Bhadouri

New Delhi: Catch Spices, a brand under the Dharampal Satyapal Group (DS Group), has partnered with Zee Network as the title sponsor of the festive culinary show Tyoohar, Khana Aur Kahaniyaan. The programme airs across &TV, Zee Anmol, Zee Zest, and the digital platform Zee5.

Running from October to November, the six-episode series positions Catch Spices within the festive season, coinciding with key occasions such as Diwali, Choti Diwali, and Govardhan Puja. 

The association comes at a time when spice consumption typically rises, reflecting the brand’s focus on products centred on purity, taste, and convenience.

As part of the collaboration, Catch Spices feature in traditional festive recipes crafted by MasterChef Pankaj Bhadouria, adding an element of authenticity and culinary insight to the show.

Arnab Ghatak Choudhury, General Manager, Marketing, Catch Salt and Spices, said, “Festivals in India are deeply rooted in culinary traditions and food is always at the core of every conversation binding people together. 

With this collaboration, we aim to celebrate those traditions while placing Catch Salt and Spices at the heart of every festive recipe. Partnering with Zee Network allows us to connect with consumers in a meaningful way by entering their kitchens, hearts and homes during the most joyous time of the year.”