Bank of Baroda honours Chhath Mahaparv with a cultural musical celebration

New Delhi: Bank of Baroda has partnered in a cultural initiative to mark Chhath Mahaparv, one of India’s most revered festivals celebrated across Bihar, Jharkhand, and other parts of the country. The bank supported the release of a musical tribute that captures the devotion, rituals, and sense of community central to the festival.

The song, which garnered around three lakh views within 24 hours of release, reflects the festival’s connection between humans and nature, symbolising gratitude, purity, and togetherness. 

Through evocative visuals and lyrics, the video depicts the reverence offered to the rising and setting sun and the collective prayers performed along riverbanks.

Commenting on the initiative, Suresh Gajendran, Deputy General Manager (Marketing & Branding), Bank of Baroda, said, “Bank of Baroda has always believed in celebrating India’s traditions and values that bind us together. Through this initiative, we are proud to support an effort that beautifully captures the spirit of devotion and cultural pride that the Chhath festival represents.”

Watch the video:

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