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New Delhi: boAt has unveiled its new festive campaign ‘Upgrade to boAt’, a creator-first initiative that blends humour, storytelling, and cultural moments to nudge consumers toward upgrading their tech experiences.
Anchored on the insight that creators put immense effort into crafting high-quality content that often ends up consumed on average devices, the campaign drives home the message that premium content deserves premium technology.
The four films cut across music, comedy, film, podcasting, and traditional art, each built around playful narratives with well-known personalities:
Film 1: Rapper and boAt’s new brand ambassador KR$NA teams up with comedian Samay Raina in a hilarious in-flight sequence where they troll a fellow passenger for missing out on the superior sound of boAt Airdopes Prime 701 ANC
Watch here:
Film 2: Darsheel Safary and Simran Mangeshkar deliver a cinematic audio experience with boAt’s Aavante Prime 6250DA that even sharp-tongued critic Rajeev Masand is left speechless.
Watch here:
Film 3: Podcaster Ranveer Allahbadia motivates a train passenger to stay powered up and consume content seamlessly with boAt’s high-capacity powerbank.
Watch here:
Film 4: The ‘Queen of Dandiya’ Falguni Pathak, crashes a garba party, smashes a dull speaker, and upgrades the celebration with boAt’s PartyPal 700.
Watch here:
A boAt spokesperson said, “Festivals in India are about joy, music, and togetherness. With ‘Upgrade to boAt,’ we want to encourage audiences to experience celebrations with technology that matches the energy and quality of the content they love.”
The ‘Upgrade to boAt’ campaign also integrates into the brand’s expansive festive portfolio, which includes the ‘Nirvana Pro TWS series’ co-created with filmmaker Imtiaz Ali, Grammy-winning sound engineer Luca Bignardi, and tech influencer Technical Guruji.