Borosil launches ‘Kitchen Connection’ branded content series

New Delhi: Borosil, the consumer kitchenware and lifestyle brand, has rolled out ‘Kitchen Connection’, a branded content series on YouTube that reimagines kitchens as more than cooking spaces, positioning them as the emotional core of every household.

The debut episode features actor Neena Gupta, who opens up her kitchen to audiences, sharing rituals, memories, and everyday moments that make the space uniquely hers. In doing so, the series weaves Borosil’s wide product portfolio—from airtight storage jars and insulated lunch boxes to Made-in-India dinnerware and glass-top stoves—into a narrative that feels personal and relatable rather than overtly commercial.

With Kitchen Connection, Borosil shifts focus to cultural storytelling, highlighting kitchens as spaces of connection, warmth, and creativity. 

Barnali Shankar, VP – Marketing, Borosil, said, “With Kitchen Connection, we wanted to shift the spotlight to the kitchen—often a hidden part of one’s house—and bring it centre stage, along with the people behind it. As a brand that has been an integral part of Indian kitchens for over 60 years, this is our way of saying thank you for letting us be part of your everyday stories.”

Beyond celebrity storytelling, Borosil is inviting consumers across India to participate in the property through kitchen makeover contests on myborosil.com. Winning entries will feature in future episodes, making the content series participatory while reinforcing the brand’s positioning as an enabler of modern, efficient, and personalised lifestyles.

The Neena Gupta episode, now streaming on Borosil’s official YouTube channel, marks the start of a recurring branded content series.