Britannia taps Pooja Dhingra as Chief Tasting Officer for recipe platform BourbonIT

New Delhi: Britannia Bourbon has appointed pastry chef and entrepreneur Pooja Dhingra as Chief Tasting Officer for BourbonIT, an AI-powered recipe platform, powered by Google Gemini’s multimodal capabilities.

The platform has inspired 28,000+ recipe submissions.

In this role, Dhingra will handpick five winning Bourbon-inspired recipes and bring them to life, including recipes like Bourbon-infused modaks and fusion cheesecakes.

Furthermore, the five grand prize winners, whose recipes Dhingra will recreate, will embark on a trip to Switzerland, while 20 more participants will have the chance to win an iPhone.

Siddharth Gupta, General Manager – Marketing, Britannia Industries, said, “Britannia Bourbon has always stood for indulgence, and BourbonIT has amplified that experience by putting consumer creativity at its heart. The response has been phenomenal, with thousands of dessert lovers across the country reimagining Bourbon in ways we never imagined. Having Dhingra join us as Chief Tasting Officer brings an exciting new dimension to the campaign. Her expertise in crafting exquisite desserts will inspire even more creativity, and we can’t wait to see her bring these winning recipes to life.”

Dhingra said, “Desserts are all about creativity, and the BourbonIT platform has shown us just how innovative dessert lovers can be! I’ve been blown away by the incredible ideas people have come up with using Britannia Bourbon, and I’m excited to recreate the top five winning recipes. This is a celebration of indulgence, imagination, and the love for chocolatey goodness!”