Converse India celebrates musical talent with ‘CWTU - Connect with the Unexpected’

Delhi: Converse India reveals "Connect with the Unexpected" – a journey that ignites the creative spirit across India, aiming to weave a grassroots network of emerging creatives. This campaign is a tribute to Indian music, celebrating culture and self-expression. 

At the core of this project is an amalgamation of music genres: Hindustani Classical, Multilingual Rap, Funk, R&B, Jazz, Blues, with dashes of Pop, Beatboxing, Desi Hip Hop, and Indie. This creates an alchemy of styles, giving birth to music that’s unexpected and entirely unique. 

Delving deep into India's underbelly of music, the campaign invites creators who embody raw, unfiltered artistry. These emerging artists, brimming with talent, join hands to create 4 original tracks that carry personal narratives of special journeys filled with strife and fearlessness. 

Nanku x Karun 

Nanku, a 24-year-old music maven from New Delhi, infuses his unique brand of music with his experiences in remixing and songwriting about self-realization. His album "Nanku Sharma" has songs like 'Kaafizyada' and '5 min.’ 

Collaborating with Karun, a Delhi-born poet and songwriter, whose journey began with notebook scribbles and evolved into emotion-charged songs, this duo represents a creative force. The track is to be revealed on social media on April 19, 2024. 

Krameri x Dhanji 

Krameri, a student of A R Rahman, brings a fresh perspective to music creation. With 10 singles, 2 albums, and 4 EPs since her 2019 debut, her sound is constantly evolving. Dhanji, an Ahmedabad city native, is known for his vivid, narrative-rich rap verses. His prolific output includes 7 mixtapes in 3 years and the upcoming album 'Ruab'. The track is to be revealed on social media on April 10, 2024. 

Pho x Bagi Munda 

Pho, a beatboxer, singer, and songwriter, has been immersed in the art world for most of her life. Bagi Munda, a Chandigarh-based rapper and visual artist, is known for his impact on the local hip-hop culture. His album "Dusvipass" and his work with UNDERPASS crew have made him a symbol of creative resilience. The track is to be revealed on social media on April 16, 2024.

The Siege x Aksomaniac 

The Siege, a Mumbai-based rapper, has made his mark with the album "Bubble Car," chronicling his personal growth. His influence in the underground hip-hop scenes of Mumbai and Delhi is substantial. Aksomaniac, an engineering student and trained pianist from Trivandrum, brings a mix of R&B, Jazz, Blues, and Pop to the table. This collaboration melds The Siege's raw rap narrative with Aksomaniac's melodious versatility, creating an intriguing musical fusion. The track is to be revealed on social media on April 13, 2024.