Crocs brings Rashmika Mandanna and Gen Z creators together for festive fun

New Delhi: Crocs, the global footwear brand, has launched its festive campaign, ‘Share the Joy’, featuring actor Rashmika Mandanna along with a group of Gen Z creators including John, Yashraj, Akshara Shivakumar, Kunal Bhosle, Noharika Gangaramany, and Laxmi Shetty. 

The campaign highlights spontaneous festive moments, shared experiences, and playful interactions among friends. It was conceptualised and produced by Kulfi Collective and will be executed across digital, social, and retail channels.

Set to the nostalgic song “Yaar Bina Chain”, the campaign film portrays Rashmika navigating last-minute Diwali preparations and enlisting her friends to transform the scene from chaos to celebration. The story emphasises laughter, warmth, and togetherness, reflecting contemporary festive experiences rather than picture-perfect traditions.

In the film, Crocs’ Classic Clogs feature prominently, styled with the season’s new Jibbitz™ charms. The campaign frames these products as part of self-expression and comfort during festive gatherings.

Commenting on the launch, Yann Le Bozec, Head of Crocs International Marketing, said, “Festive celebrations are personal, playful, and full of real, unfiltered moments. ‘Share the Joy’ shows how Crocs Classics Clogs and elevated Jibbitz charms naturally fit into these celebrations, adding comfort, sparkle, and a way to express personal style. 

This festive season, we’ve extended that story with new silhouettes and colorways, including the Bae Velvet Clog and Crush Clog Plush Plum, giving consumers the perfect canvas to elevate and personalise their fusion festive looks.”

Akshat Gupt, Co-founder and Chief Creative Officer at Kulfi Collective, added, “Diwali is often portrayed as picture-perfect, but the magic is really in the messy, unfiltered moments you share with your people. With Crocs, we wanted to capture that spirit, celebrations where individuality shines, friendships fuel the chaos, and personal style becomes part of the story. Because sharing the joy (and the joyful chaos), that’s what makes Diwali feel like Diwali.”

It coincides with the launch of new festive silhouettes, including the Bae Velvet Clog, Studded Classic Clog, and Crush Clog in Plush Plum, which will be available through Crocs’ website, Myntra, and select stores across India.

Watch the campaign films: