Dove unveils ‘The Reborn Collective’, capturing stories of rebirth from public figures and everyday women

New Delhi: Dove has introduced The Reborn Collective, a cultural platform positioned around stories of resilience, renewal and personal transformation. The initiative forms part of the brand’s broader Reborn Stronger philosophy and marks its most significant repositioning in over a decade.

The platform brings together a range of in-culture collaborations, including podcasts, music and creative partnerships, to document stories of rebirth drawn from both public figures and everyday women. According to the brand, the initiative reflects a shift towards recognising strength through lived experiences rather than surface-level perfection.

Earlier this year, Dove introduced Reborn Stronger alongside the launch of its Peptide Bond Strength haircare range, framing damage and repair as part of a larger narrative around strength. The philosophy was extended through Reborn in My Kicks, a collaboration with Reebok inspired by Kintsugi, the Japanese art of repairing broken objects with gold. The Reborn Collective now builds on this foundation through longer-format cultural storytelling.

“Comeback stories, a rebirth, a rise after the fall are always inspiring,” said Sairam Subramanian, Vice President, Hair Care, Hindustan. 

“But The Reborn Collective is not just about comebacks. It is about the real, raw, human moments that shape who we become. With Reborn Stronger: The Podcast and Reborn Stronger: The Anthem, we aim to capture the universal truth that transformation is not about erasing the past, but embracing it, repairing it, and finding strength.”

A central component of the initiative is Reborn Stronger: The Podcast, a multi-episode series featuring unscripted conversations between women reflecting on personal setbacks, reinvention and resilience. Episodes pair public figures with individuals from outside the spotlight, with discussions spanning identity, rebuilding after hardship, and navigating personal change. 

Participants include Neena Gupta, Sunita Rajwar, Zeenat Aman, Trinetra Haldar, Geeta Tandon, Rhea Chakraborty, Aditi Parmeshwaran and Baljeet Kaur, alongside women sharing experiences beyond public life. The series positions everyday narratives alongside well-known voices, with an emphasis on shared experiences rather than celebrity focus.

The podcast is accompanied by Reborn Stronger: The Anthem, titled Jugni. The track is composed by Sneha Khanwalkar, written by Anvita Dutt, and performed by Afsana Khan and Anumita Nadesan. Drawing on desi musical influences, the anthem reflects themes of breaking, rebuilding and renewal, aligning with the broader narrative explored across the platform.

Watch the first episode here: