Goldie Behl’s Rose Audio Visuals launches its branded content division Connect NXT

New Delhi: Rose Audio Visuals has announced the launch of Connect NXT, a dedicated branded content division. 

As audiences increasingly move away from traditional advertising, Connect NXT focuses on crafting meaningful branded narratives that not only communicate the brand's message but also foster a strong emotional connection with consumers. 

The key focus of Connect NXT will be story-driven content, end-to-end execution, and an innovation-focused approach, said Rose Audio Visuals in a statement.

Connect NXT will be led by industrialist Megha Desai, appointed as Head, Connect NXT, having over 25 years of experience in IP and content creation.

Desai has led brand partnerships at companies like Chernin Asia Media Digital, Bling Entertainment and Fountainhead MKTG.

Desai said, "We are living in a world where content is in high demand & attention in, short supply. As brands, it is important to reach the consumer where they already are - in the world of stories. That's what we aim to do with Connect NXT.”

Advising Connect NXT on the creative front is Arvind Menon. His previous experience includes his role as Executive Creative Director, BBH India and he has worked with brands like Mercedes Benz, HDFC Ergo and CaratLane among others.  

Menon added, "Today’s audiences are smarter and harder to impress. Our goal with Connect NXT is to push creative boundaries while ensuring that every story we tell adds value to both, the audience and the brand."

Goldie Behl, Founder, Rose Audio Visuals, said, “With Connect NXT, we’re blending entertainment with brand narratives in a way that feels organic and immersive because, in the end, people don’t just buy products, they buy into stories.”