New Delhi: Hershey India has launched a year-long celebration to mark 100 years of Hershey’s Syrup in 2026.
As part of the centenary build-up, the brand has unveiled a 360-degree campaign titled ‘Pour a Little Magic With Hershey’s Syrup’.
The brand has also introduced a 100-year commemorative promo pack, launched a digital campaign featuring brand ambassador chef Ranveer Brar, and rolled out in-store activations.
The campaign features Brar, who teased the campaign with a cryptic post featuring the number ‘100’ popping up in mysterious ways, aiming to leave fans curious and engaged.
Revealing the mystery behind the number 100, Brar unveiled the campaign.
The brand is inviting consumers across India to share their summer recipes using Hershey’s Syrup.
The top 100 entries will win a limited-edition recipe book, co-created with and personally signed by Brar and stand a chance to be featured on Hershey’s official Instagram page.
Additionally, in the second half of the year, the brand will also organise consumer-focused activities.
Kamy Devaguptapu, Marketing Director, Hershey India and APAC, said, “As we celebrate 100 years of Hershey’s Syrup, we are reminded of the countless moments of joy and creativity the brand has inspired across the world. This campaign is a tribute to our loyal consumers who have made Hershey’s Syrup a beloved part of their lives.”
Brar said, "Hershey’s Syrup is more than just an ingredient, it’s been part of countless memories and sweet moments in kitchens across the country. This campaign is a wonderful opportunity to showcase people's culinary creativity by reimagining summer with Hershey’s Syrup. We invite you to share your unique recipes and inspire others with the magic of Hershey’s Syrup.”
Watch the campaign film:
/buzzincontent-1/media/agency_attachments/ovtHKkiRFrKggtFNaCNI.png)
Follow Us/buzzincontent-1/media/media_files/2025/05/06/MuM2raC5B4uZEUTWIGQw.jpg)